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Is Your Law Firm Website Costing You Leads?

Answer 10 questions about your current web presence. We’ll score your setup, show you exactly where you’re losing leads, and give you a personalized recommendation — free, in under 3 minutes.

Law Firm Website Assessment Question 1 of 10
Question 1 of 10

What platform is your law firm's website currently built on?

This is the foundation everything else sits on — and it matters more than most attorneys realize.

Select the answer that best describes your current website setup.
Question 2 of 10

How fast does your website load on a mobile device?

Over 65% of legal searches happen on mobile. Google uses mobile page speed as a ranking signal. Slow sites don't just frustrate visitors — they rank lower and lose leads before anyone reads a word.

Select the answer that best describes your current website setup.
Question 3 of 10

When a potential client fills out a form on your website, what happens next?

Speed-to-lead is one of the highest-leverage variables in legal intake. The difference between a 5-minute response and a 5-hour response is often the difference between signing a client and losing them to a competitor.

Select the answer that best describes your current website setup.
Question 4 of 10

How would you describe your firm's current SEO strategy?

SEO is a 6–18 month investment that pays for itself for years. But most attorneys either expect results in 30 days or have given up entirely — both based on a misunderstanding of how search actually works for law firms.

Select the answer that best describes your current website setup.
Question 5 of 10

How much does your firm spend on digital advertising each month?

Many law firms dramatically overpay for leads that could be generated organically. Others underpay and leave growth on the table. The right answer depends entirely on your practice area and where you are in your organic SEO build.

Select the answer that best describes your current website setup.
Question 6 of 10

Does your website appear in Google's AI Overviews or ChatGPT responses for legal questions in your market?

AI-generated search results (Google's AI Overview, ChatGPT, Perplexity) are now answering legal questions directly — and citing specific law firms. This is the next frontier of legal marketing, and most firms don't know it exists yet.

Select the answer that best describes your current website setup.
Question 7 of 10

Is your website connected to your intake system (Clio, Lawmatics, or similar)?

A website that isn't connected to your practice management system creates manual work at every conversion — someone has to copy information, create a matter, and log the contact. Every handoff is a place a lead can fall through.

Select the answer that best describes your current website setup.
Question 8 of 10

When did your law firm's website last have a significant update or rebuild?

The legal web moves fast. A site built in 2019 is missing structured data formats, Core Web Vitals optimization, AI search signals, and mobile design standards that Google now considers table stakes.

Select the answer that best describes your current website setup.
Question 9 of 10

Do you know your website's conversion rate — the percentage of visitors who contact your firm?

Most attorneys know their caseload. Far fewer know their website's conversion rate — which is the number that determines whether your web presence is generating revenue or just existing.

Select the answer that best describes your current website setup.
Question 10 of 10

What's the single biggest frustration with your current web presence?

This is the question that matters most for your firm specifically. Tell us what's keeping you up at night.

Select the answer that best describes your current website setup.
Your Website Assessment
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Your Results

Primary Website Gap

Use these results as a starting point for improving platform performance, SEO, intake integration, conversion tracking, and overall lead generation.

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Your Answers So Far

Your selected answers will appear here as you complete the assessment.

    About This Assessment

    Built by the operators behind Bay Legal, PC — a live law firm that XPRTS runs daily. Every insight comes from real experience, not theory.

    Takes 3 minutes. No email required to see your results.

    Your law firm website is either generating leads 24/7 or it’s a brochure that no one reads. The difference is platform, speed, SEO, and conversion design — all technical choices, not creative ones. This assessment scores your site across speed, SEO structure, intake integration, AI search visibility, and local search presence.

    Common Questions

    Frequently Asked Questions

    Google’s Core Web Vitals benchmark targets a Largest Contentful Paint (LCP) under 2.5 seconds and a Cumulative Layout Shift (CLS) under 0.1. Law firm websites built by XPRTS on WP Engine with Cloudflare CDN consistently score 90+ on Google’s PageSpeed Insights — because infrastructure alone doesn’t guarantee performance; clean code and optimised assets do. Unoptimized themes and plugins commonly score 40–65.

    XPRTS builds on the platform that fits your engagement. For a site your team will update regularly — adding attorneys, publishing content, editing service pages — we build on managed WordPress and deploy to WP Engine with Cloudflare handling DNS, caching and security, which is the architecture behind xprts.com. For a site that will stay largely static after launch, a static build is faster to serve and has less to maintain. We recommend one during discovery and explain why.

    AEO stands for Answer Engine Optimization — the practice of structuring content and schema markup so that AI systems like ChatGPT, Claude, and Perplexity cite your site when someone asks a relevant question. This is distinct from traditional SEO. XPRTS builds AEO schema (FAQPage, HowTo, SpeakableSpecification, Person, Organization) into every site so AI systems can identify and cite the authoritative content.

    Yes, for any firm that generates leads online. Your website intake form should submit directly into your Lawmatics pipeline — triggering the automated response, starting the follow-up sequence, and logging the lead source. A website form that sends to email is a step backward: it requires manual entry, creates delays, and loses the automation that turns more leads into signed cases.

    Once at initial assessment and then annually, or after any significant change in firm size, practice area mix, staffing, or platform. The scorecard benchmarks your firm at a moment in time — comparing year-over-year scores is a useful way to measure whether operational improvements have actually moved the needle.

    A well-built, fast, SEO-optimized law firm website typically begins appearing in search results within 4–8 weeks of launch and builds ranking authority over 6–18 months. The timeline depends on domain age, competition in the practice area and market, content quality, and link acquisition. XPRTS builds the technical and schema foundations that give new sites the best possible start.

    Not Sure Which Platform Is Right for Your Firm?

    Request a free Strategy Review. We’ll audit your current tech situation and give you a specific recommendation.

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