Lawmatics Intake & CRM Configuration

Lawmatics Consulting for Law Firms, Built Around How Clients Actually Arrive

Lawmatics can run your entire intake operation — capture, qualification, follow-up, scheduling, signature, and attribution — with almost no manual work. Most firms use it as an expensive contact list. We build the pipeline that Bay Legal runs on.

100%

2026 year to date

Lead source attribution from inquiry to signed client

4x

Revenue growth at Bay Legal in 2025

3-4wks

Standard build for a firm of 1–10 attorneys

0

Leads tracked manually once the pipeline is live

The Problem

Your Marketing Isn’t the Problem.

Firms spend real money on Google Ads, SEO, referral cultivation and directories, then conclude the marketing doesn’t work because the leads don’t convert.

Usually the marketing is fine. The bucket leaks.

The problem is what happens after the inquiry arrives: delayed response, shallow follow-up, scheduling friction, unsigned engagement letters, incomplete attribution, and a pipeline that does not match the process the team actually follows.

Response Delay

An inquiry waits in an inbox instead of receiving an immediate acknowledgment.

Follow-Up Stops

The lead goes cold after a few touches because no sequence keeps working.

Scheduling Friction

Booking a consultation takes multiple emails instead of one scheduling flow.

Signature Gap

The engagement letter waits because sending it still depends on someone noticing.

Capture Gaps

Forms, phone calls, email, chat, or referrals still depend on manual forwarding.

No Attribution

The firm knows how many leads arrived but not which source produced signed clients.

Lawmatics does not fix these problems by existing. The pipeline has to be designed around the way intake actually works.

Where You Are Now

Two Ways Firms Come to XPRTS

A new Clio implementation and an existing system rescue are different projects. Start with the path that matches your firm.

01

You’re Implementing Lawmatics

New to the platform, replacing Clio Grow, or replacing a general-purpose CRM.

  • Intake process mapping
  • Pipeline architecture
  • Automation and forms
  • Scheduling and e-signature
  • Source attribution
  • Clio integration where applicable

02

You Have Lawmatics and It Isn’t Converting

The platform is live, but the pipeline does not reflect reality and staff are working around it.

  • Trace real leads through the current process
  • Compare stages with what actually happens
  • Audit automation health
  • Close capture gaps
  • Extend follow-up
  • Repair or rebuild the pipeline

If the symptom you would describe is “we’re losing leads” rather than “we need Lawmatics configured,” start with the broader Intake & Speed-to-Lead Infrastructure assessment.

What We Configure

What a Complete Lawmatics Build Includes

Intake Pipeline Architecture

Stages that match how a lead actually moves through your firm rather than a generic default funnel.

Automated First Response

Every inquiry receives an acknowledgment within minutes regardless of source or hour.

Qualification Workflows

Fit questions asked consistently and captured as structured data rather than scattered free-text notes.

Consultation Scheduling

Calendar integration, confirmations, reminders, and no-show follow-up built into the intake flow.

Drip & Re-Engagement

Follow-up sequences that keep working on cold leads for 90 days or more instead of stopping after two touches.

Engagement Letters & E-Signature

Documents generated and sent from the pipeline with signature status visible inside the workflow.

Lead Source Attribution

Source data carried through to the signed client so marketing can be evaluated on retained business rather than lead count.

Clio Integration

When a lead signs, the matter is created in Clio with intake data carried across instead of retyped.

Intake Team Training

Live sessions with the people handling inquiries so the pipeline continues to reflect reality after launch.

XPRTS vs Other CRM Consultants

Why XPRTS Is Different

Intake is the part of a law firm where small delays cost the most, and it’s the part most often run on habit. We treat it as infrastructure.

What Matters

Typical Consultant

XPRTS

Background
Technology, accounting, or software consulting
Active law-firm operations
Proof
Certifications and completed implementations
Configuration used inside Bay Legal
Workflow depth
Platform-oriented setup
Designed around operating workflows
Integration
Clio or a limited tool connection
Clio + intake + accounting + automation
Training
Documentation or recorded tutorials
Live training inside real workflows
After delivery
Project closes
Ongoing maintenance or operational support available
The Process

How the Engagement Runs

01

Strategy Review — free, 30–45 minutes

We assess your firm across five operational pillars and identify where Clio is costing you money. Written recommendation within 48 hours.

02

Audit — week 1

We map your current configuration against how your firm actually operates and document every gap. This is where most owners discover the distance between what they think is happening and what is.

03

Build — weeks 2–4

Configuration, automation, integrations, and dashboards, with progress visible as it happens rather than revealed at the end.

04

Training and handoff

Live sessions with the people who’ll use it, plus documentation. Then a 30-day check-in to catch friction before it hardens into workaround habits.

A standard build for a firm of 1–10 attorneys runs 3–5 weeks. Multi-practice-area firms with extensive custom fields or complex billing structures run 6–8.

Common Questions

About Lawmatics Consulting

Most firms need eight to ten. The common default is three or four, which collapses distinct steps — a booked consultation and a held consultation are different states requiring different follow-up, and a pipeline that treats them as one can’t tell you where leads are actually stalling. The right number is however many stages your firm genuinely distinguishes between when deciding what to do next.

Clio Grow is capable and it’s included if you’re already paying for Clio, which makes it the right answer for firms with straightforward intake. Lawmatics is substantially more powerful on automation, drip sequencing, attribution, and marketing workflow — it’s the better choice for firms doing meaningful lead generation or running multiple practice areas with different intake logic. We configure both.

Yes. Lawmatics integrates with several practice management platforms including PracticePanther and MyCase. Our deepest expertise is the Clio integration because that’s the stack we run, but if your firm is committed to a different platform we’ll tell you honestly during the Strategy Review whether the integration will do what you need.

The usual causes are a trigger condition that never becomes true, an automation disabled after it misfired once and never re-enabled, or a pipeline stage that staff skip in practice so the automation waiting on it never activates. It’s almost always a design problem rather than a platform fault, and it’s diagnosable in an audit.

Faster than feels necessary. Response speed is among the strongest predictors of conversion in every study of inbound lead handling, and the advantage decays in minutes rather than hours. The practical target is an automated acknowledgment within minutes of any inquiry, at any hour, followed by a human contact during business hours.

The ability to spend marketing money on evidence. With attribution configured, you can see not just which channels produce inquiries but which produce signed clients and at what cost — those are frequently different answers, and the channel producing the most leads is often not the one producing the most revenue.

Ready to Stop Losing Leads?

Request a free Strategy Review. We’ll map how inquiries move through your firm today and show you where they’re being lost.