Your Credentials Deserve
a Site That Reflects Them
Most physician websites are built by people who treat a doctor like a small business. Fellowship training, board certification and referral relationships are the actual product, and they’re usually buried below a stock photo and a phone number.
The Difference
Three Audiences, Not One
A law firm site persuades one reader. A physician site has to satisfy three, and they want different things.
- Patients are assessing whether you can help and whether you’re credible. They’re searching symptoms and conditions, not your name. Most arrive through a condition page rather than the home page.
- Referring physicians are assessing whether to send you their patient. They want training, subspecialty focus, procedures performed, and how referral works. They decide in under a minute.
- Credentialing committees and health systems are verifying. Board certifications, fellowship, residency, medical school, hospital affiliations — findable, accurate, unambiguous.
A site optimized only for patients fails the other two, and the other two are frequently where the practice actually comes from.
Scope
What We Build
- Credential authority above the fold — board certifications, fellowship training, residency and medical school stated plainly and marked up so search engines and AI systems can read them as credentials rather than as prose.
- A condition library — an individual page for each condition you treat, written to what patients actually search. This is the primary engine of patient discovery.
- Procedure pages with appropriate structured markup.
- A biography written as a narrative, not a CV — referring physicians read training; patients read whether you sound like someone they’d trust.
- The medical schema stack — Physician, MedicalCondition, MedicalProcedure, MedicalWebPage, Organization — so your credentials, conditions and procedures are machine-readable.
- Practical patient information — insurance and payer participation, location and parking, what to bring, what a first visit involves. These are among the highest-volume patient queries and most practice sites answer none of them.
- Appointment and referral pathways — a patient inquiry route and a separate, clearly labeled referral route for physicians.
- Fast, accessible delivery across devices.
Why It Works
Why Health Content Is Judged Differently
Search engines apply their strictest evaluation standards to health information, weighting demonstrated expertise, credentials and authorship far more heavily than in ordinary commercial content. AI assistants answering health questions are similarly conservative about which sources they’ll cite.
For most industries that’s an obstacle. For a board-certified, fellowship-trained physician it’s an advantage — you have exactly what the standard rewards. It just has to be expressed in a form the systems can read, which is what the schema and authorship work does. More on AEO →
Compliance