A Web Presence Built to Be Found — on Google and by AI
XPRTS builds and markets professional websites for law firms and medical practices. The same infrastructure, SEO architecture, and AEO schema running on xprts.com, BayLegal.com, and drmigdale.com — deployed for your practice.
What We Build
Every Layer of a Professional Web Presence
Most agencies hand you a site and leave. XPRTS builds sites as operational infrastructure — designed, deployed, and optimized for the long term.
Professional Web Design
Clean, credibility-first design built for attorneys and physicians — not generic templates. Mobile-responsive at every breakpoint, 44px touch targets, Inter typography at 18px for readability, and global CDN delivery. Designed to look like the best site in your market.
Google SEO — Built In
Every page gets: a keyword-targeted title tag, meta description, canonical URL, heading hierarchy, and internal linking. Sitemap.xml submitted to Google Search Console. Robots.txt configured. LocalBusiness schema for local search. No SEO add-on needed — it’s the foundation.
AEO — AI Answer Engine Optimization
FAQPage schema on every practice area page so ChatGPT, Claude, and Perplexity cite your firm when clients ask questions. HowTo schema on process pages. Person schema on attorney bios for E-E-A-T. GPTBot and Claude-Web explicitly allowed in robots.txt. Most sites block AI crawlers by default — yours won’t.
Content Strategy & Blog
Operator-written blog posts targeting the questions your clients are already asking Google and AI tools. Each post is structured for direct-answer extraction, includes FAQPage schema, and targets a specific keyword cluster. Cadence: 12 posts per month minimum. Compounds over time — every post is a permanent traffic asset.
Schema & Structured Data
The full schema stack: Organization, LocalBusiness, Person, Service, FAQPage, HowTo, Article, AggregateRating, BreadcrumbList. Validated against Google’s Rich Results Test. This is what puts stars, FAQ dropdowns, and rich result cards in Google search — and what gets AI tools to cite you specifically.
Intake Form Integration
Intake forms connected to your practice management platform — Lawmatics, Clio Grow, or a CRM of your choice. Every submission includes the source page URL, UTM parameters, referrer (which channel drove the lead), and timestamp. You know exactly where every lead came from.
WP Engine + Cloudflare Infrastructure
Every XPRTS site deploys on WP Engine’s managed hosting with Cloudflare handling DNS, caching, and security. Enterprise-grade infrastructure — automated backups, staging environments, platform-level patching, global edge caching, DDoS mitigation, and automatic HTTPS. The same stack running xprts.com.
Google Business Profile Setup
Google Business Profile setup or claiming and optimization. Your profile remains yours — XPRTS takes Manager access and transfers newly-created profiles to you on verification. No profile hostage-taking. No exceptions.
Google Search Console
Google Search Console verified and sitemap submitted on day one. Indexing confirmed before handoff. Search query data available to inform content strategy.
Who We Serve
Legal and Medical Practices
The same infrastructure, adapted for the specific trust signals and search behaviors of each audience.
Law Firm Web Presence
Built for the attorney searching for a Clio consultant, the plaintiff looking for a personal injury attorney, or the small business owner who needs a contract reviewed. Every page answers the question the client is already asking.
- Practice area pages — each targeting one keyword cluster
- Attorney bio pages with Person schema and credential display
- FAQPage schema — the most direct AEO signal available
- LocalBusiness schema for “attorney near me” searches
- Intake form connected to Lawmatics or Clio Grow
- Blog posts targeting questions attorneys’ clients are asking
- Comparison pages — “Clio vs Smokeball,” “hire in-house vs remote”
- Case study pages with specific, citable metrics
- Google Business Profile setup and optimization
Live example — xprts.com
39 pages · Full schema coverage · WP Engine + Cloudflare · AggregateRating + FAQPage on 8 pages · HowTo on 2 blog posts · 4.2× revenue growth at Bay Legal on this infrastructure
Physician Web Presence
Built for patients searching for a specialist, referring physicians evaluating credentials, and hospital credentialing committees. Credential authority is the first job. Patient trust is the second. SEO and AEO make both visible.
- Fellowship, board certification, residency — above the fold
- Conditions treated — individual SEO pages per condition
- Procedures performed — with schema markup
- Patient testimonials with attributed sourcing
- Biography written as a narrative, not a CV
- Physician + MedicalCondition + MedicalProcedure schema
- FAQPage schema for common patient questions
- Appointment / inquiry form with confirmation
- WP Engine + Cloudflare — enterprise infrastructure
Live example — drmigdale.com
Dr. Roslyn Migdale, M.D., D.C. · Triple board-certified · Fellowship-trained at Dartmouth-Hitchcock · 8 condition pages · Full physician schema · Built ahead of joining Ascent Pain Solutions July 2026
The Process
From Discovery to Deployed in 8 Weeks
Discovery & Strategy
We map your practice areas, target audience, primary keywords, and competitive landscape. We identify which schema types apply, which directory listings are worth pursuing, and what content the site needs on day one vs. what we build over time.
Build — Months 1–2
Design, development, content, and schema implementation happen in parallel. Every page is built with its SEO metadata, structured data, and mobile responsiveness complete before it ships. No “we’ll add SEO later.” It’s the foundation. Managed hosting on WP Engine with Cloudflare DNS, caching and security.
Deploy & Submit
Deployed on WP Engine with Cloudflare CDN. Google Search Console verified and sitemap submitted on day one. Indexing confirmed before handoff. Google Business Profile created or claimed and optimized.
Content Program — Months 3–12
Twelve search-optimised posts per month (120 across the term), with SEO and schema tagging. Each post targets specific client questions and is structured for direct-answer extraction. Search Console data reviewed to inform ongoing content strategy.
The Technology
The Stack Behind Every XPRTS Site
Enterprise infrastructure — managed hosting, global CDN, and security at every layer.
Managed Hosting
For content-program sites, managed WordPress on WP Engine with automated backups, staging environments and platform-level patching. Enterprise infrastructure, not shared hosting.
Cloudflare CDN & Security
Global edge caching, DDoS mitigation, automatic HTTPS and security headers in front of every site. Same stack used by enterprise customers.
Integrated Intake Forms
Every submission captures the source page, UTM parameters, referrer and timestamp, and routes into your intake pipeline. You know where every lead came from.
Google Search Console
Verified and sitemap submitted at launch. Indexing confirmed before handoff. Search query data available to drive content strategy.
Why XPRTS
What You Get That Most Agencies Don’t Deliver
| Feature | XPRTS | Typical Agency |
|---|---|---|
| SEO built into every page from day one | ✓ | Add-on / extra cost |
| FAQPage + AEO schema on every service page | ✓ | Rarely included |
| AI crawlers (GPTBot, Claude-Web) explicitly allowed | ✓ | Usually blocked by default |
| WP Engine + Cloudflare — enterprise infrastructure | ✓ | Shared hosting or slower infrastructure |
| Content written by legal/medical operators, not copywriters | ✓ | Generic copywriters |
| Intake form with lead source tracking built in | ✓ | Basic contact form only |
| Google Search Console submitted on day one | ✓ | Left to client |
| Domain and content ownership — you own it | ✓ | Often claimed by agency |
Live Sites
See It in the Portfolio
Every site in the XPRTS network is a live demonstration of this service. xprts.com itself — the site you’re reading right now — is the most complete example: 39 pages, full schema stack, intake forms connected to Lawmatics, WP Engine + Cloudflare infrastructure, and ongoing SEO and AEO optimization.
- xprts.com — Legal operations, 39 pages, full stack
- BayLegal.com — Full-service law firm, Bay Legal PC
- drmigdale.com — Physician web presence, interventional pain
- BadContractorLaw.com — Legal resource, contractor disputes
- JaysonElliott.com — Personal brand, attorney thought leadership
By the numbers — xprts.com
📋 Results Disclaimer
Search rankings, traffic, AI citations and conversion rates depend on third-party platforms and algorithms outside any vendor’s control. XPRTS does not guarantee specific ranking positions, traffic volumes, AI-citation outcomes or conversion rates. What we guarantee is the work: the build, the cadence, and the technical foundation.